R.L. Polk & Co. has launched PolkInsight for the European marketplace. The new service is designed to provide automotive analysts and marketers instance assess to European automotive information.

PolkInsight was initially launched in 2003 for the North American market and expanded into the Chinese market in 2006. It is a web-based tool that provides automakers with new registrations, PARC, sales and demographics in one comprehensive source. Users can get a glimpse of the market on a local, regional, national or multi-national basis across Europe.

This latest version of PolkInsight contains several key features: dashboards that provide snapshots of the latest data, including industry metrics by vehicle segments in each market; ReportViewer that provides a central area that houses all reports, charts and maps; Map Viewer, which utilizes a mapping capability that enables users to access datasets within the application; and an analysis package that contains pre-defined analyses, including maps, charts and reports, that provides users with a complete view of the market.

It certainly shouldn't come as a surprise that Polk would expand its successful PolkInsight product into the European market. It's a safe bet that a product that has done well in North America and China will be well-received in Europe.

Polk already has a strong global presence and an established customer base across the globe. The company should have no trouble attracting its current customers (as well as new ones) to this European version of PolkInsight, especially since the company notes that the launch is, in part, due to customer feedback. Expect Polk to keep expanding (geographically) on this successful model. It might take a couple of years, but chances are Polk will launch a new PolkInsights for yet another region.