Marketing Information Network (mIn), a data card content and list research solutions provider, and NextMark Inc., a direct marketing tools and resources provider have merged to create a more powerful company in the marketplace.
The companies' existing businesses will be consolidated under a new business unit and retain the Marketing Information Network name. The newly created unit will manage front office operations (sales, service and support) for the products and services the companies provide the mailing list industry. They currently serve more than 400 clients.
By combining their resources, mIn and NextMark have created a valuable integrated solution that brings the best they offer individually together for the benefit of customers. Creating a complete solution for customers in today's marketplace is required. They want and need service providers that can help them accomplish all of their goals.
Sometimes companies have the capabilities and resources to become one-stop shops; sometimes they don't. Both mIn and NextMark recognized that the companies could be much stronger and more relevant in their market if they pooled their resources to provide improved products and services for their customers. The new company is certainly poised for future growth.