LoopNet has done it again. On the heels of last month's announcement of distribution deals with American City Business Journals and GlobeSt.com, the online commercial real estate marketplace this week announced a similar arrangement with The Wall Street Journal's RealEstateJournal.com. This particular deal will enable LoopNet to deliver for-sale commercial property listings across the U.S. to RealEstateJournal.com. The result, as with the other listing distribution agreements, is increased exposure of LoopNet members' listings.
This is, yet again, a smart move by LoopNet. It widens the net for its members further than they could have imagined when they signed on with LoopNet. At the same time, it helps RealEstateJournal.com broaden its collection of listings for its readers. Both companies will benefit equally from the arrangement. LoopNet has certainly been busy forming these alliances and is likely not finished. Expect additional announcements in the near future.