Hoover's is certainly not a company that rests on its laurels. It continually adds new features and functionality to its subscriber site. The latest enhancement is the addition of more than 425,000 new Mexico company records. These include more than 400,000 headquarters and single locations, and more than 10,000 branches of companies based in Mexico. Subscribers will also have access to information on more than 125,000 executives at the top companies in Mexico.

Hoover's executives said they recognize the vitality of Mexico's economy and want to assist businesses that want to do business with Mexico-based businesses. This new enhancement will certainly provide a valuable introduction to potential business partners in this geographic region.

Companies and their executives have relied on Hoover's to provide valuable company information for years; and Hoover's has always tried to offer the most useful, up-to-date content as possible. There's no question that adding this Mexico-based content was a smart move. Hoover's subscribers have an unquenchable thirst for information about companies around the globe and the inclusion of Mexico enables Hoover's to check one more region off its to-do list. The only question now is what's next?