AutoUpLinkUSA, an inventory data and vehicle image acquisition, management and online publishing company, has launched a new feature that will enable car buyers to search for used cars based on ownership history. More specifically, they will be able to narrow their search results to include just Carfax 1-Owner cars. AutoUpLink will also provide consumers with access to Carfax vehicle history reports that subscribing dealers have already run.

This new search feature seems very simple at first glance. But sometimes, the most simple ideas are among the best. AutoUpLink possibly put itself in itself in its customers' shoes when developing this search function.

All online shoppers want to find exactly what they're looking for as quickly as possible This feature will help them accomplish that goal when searching for a used vehicle, with the end result a more efficient and productive web experience.

At the same time, the new feature will also benefit AutoUpLink's dealership customers by connecting them with interested buyers more quickly. Essentially it will help the dealerships better market themselves to the end consumer and hopefully lead to increased sales.