A 'News' Worthy Launch


CB.Net, a payments reference data provider, and LogicaCMG have teamed up to launch the Single Euro Payments Area (SEPA) Directory that will help financial organizations manage SEPA rules that go into effect on Jan. 1, 2008. SEPA is an initiative that will unify electronic payments in euros across 31 countries, ensuring that they are as simple as domestic payments.

The new directory will include payments data, such as bank identifier codes and national codes in the SEPA region. Companies will be able to use the directory, which will be powered by CB.Net's payments data, to validate payment coordinates for banks and make sure transactions are routed properly.

This is a perfect example of finding an idea for a product in the headlines. That's where you're going to really learn about the issues that keep your customers awake at night. And it's the best way to ensure that you remain relevant with those customers. As you keep tabs on the latest news and problems facing your industry, you need to constantly think of ways in which you can become part of the solution. Make news with your customers.

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