Last week, NADAguides.com and Experian Automotive announced plans to extend their partnership through 2009. NADAguides.com, a vehicle pricing and information site, has been tapping into Experian’s National Vehicle database to populate its vehicle history reports for the last three years. The database contains information on more than 500 million vehicles with reports available in a variety of packages--from single history to unlimited reports. (Experian Automotive is a division of Experian Inc.)
Overall, this partnership enables NADAguides.com to provide a complete slate of car-buying information services for site visitors. These consumers can search for car prices, car quotes, used care values and side-by-side comparisons.
Both companies said the benefits of their partnership were too great to let it end. Knowing that site visitors rely on Experian's database for answers, officials at NADAguides.com had to guarantee that a main traffic draw remained in place. The folks at Experian also recognize the value of their database and want to keep it in front of relevant consumers. Look for this partnership to be renewed well beyond 2009 and don't be surprised if Experian extends its list of partners during that time as companies continue to realize the value of such an extensive database. The company's technology is already used by other prominent automotive-based sites such as eBay Motors, Yahoo! Autos, CarsDirect.com and CarMax.com.
Labels: databases, experian, nadaguides