LoopNet Expands Reach of Its Listings


Online commercial real estate marketplace LoopNet this week announced that its showcase property listings in the LoopNet.com marketplace will now appear on major search engines like Google and Yahoo as well as more than 100 websites of major newspapers--from The New York Times to the Dallas Morning News and The Wall Street Journal.

The LoopNet marketplace includes all commercial property categories, from office, industrial and retail to hotel, land and specialty properties. The site is used by commercial real estate agents to list properties for sale or lease. Those agents, as well as brokers, buyers and tenants use LoopNet listings to find available properties that meet their needs.

LoopNet already boasts an impressive customer list of commercial real estate firms, such as Century 21 Commercial, Cushman & Wakefield, Prudential and RE/MAX.

LoopNet's stature in the commercial real estate market has steadily increased over time and this latest announcement just emphasizes its growing profile in this industry. With this added exposure, LoopNet will be better able to serve the listing agent segment of its customer base by providing a larger showcase for its listings. Being aligned with LoopNet will also benefit the search engines and newspapers since it will greatly increase the number of listings they provide--which should yield more site visitors to their offerings in real estate as well as other advertising categories.

Comment