InsideView Inc., a Sales 2.0 application provider, has announced that it has secured $6.5 million in second round financing, which was led by current investors Emergence Capital Partners and Rembrandt Venture Partners. InsideView plans to use this latest financing to bolster its sales and marketing functions and further develop its platform.

InsideView's Sales Intelligence application, SalesView, works like this: it uncovers sales opportunities across traditional editorial sources and social media and presents them directly within a CRM application. SalesView is designed to help sales teams increase their productivity by helping them determine the right prospects to connect with at the right time.

InsideView leverages Sales 2.0 technology by aggregating and analyzing the personal, professional and corporate information that is available in social networks, websites and subscription-based sources to help users find new customer engagement opportunities. InsideView's CRM mash-ups provide sales professionals with real-time access to news alerts, relationship analysis and company information.

It's not surprising that InsideView has received this monetary support along with the confidence by its inventors that the company will continue to succeed. Regardless of the economic climate, sales and marketing professionals are under enormous pressure to succeed as well. Yet, during our current economic situation, that pressure is building.

Thus, the need for solutions such as InsideView's SalesView is undoubtedly strong and will continue to grow. The premise behind InsideView's technology is already very impressive: utilizing such online content as social networks is certainly innovative and most likely very effective for sales professionals seeking any competitive advantage they can gain. It will be very interesting to watch how InsideView uses this latest round of financing to improve the features and functionality of the SalesView solution even more.