Business-to-business information provider Contexo Media last month announced that it acquired most of the assets of Dorland Healthcare Information (DHI). DHI serves the professional healthcare case management market with a product suite of e-newsletters, magazines, directories, continuing education programs and Internet offerings. Its leading publications include Case In Point magazine and the Case Management Resource Guide, both of which are official publications of the Case Management Society of America. DHI's customer base consists of healthcare professionals, such as doctors, pharmacists, nurses, case managers and other care coordination team members.
Case In Point addresses cutting-edge clinical topics and keeps readers up-to-date with coverage of the most recent issues, trends and national news. Case Management Resource Guide provides case managers with information that helps them serve their patients. The online version (www.cmrg.com) boasts thousands of users each month and both the print and online products feature more than 130,000 product and service listings. The guide is distributed to more than 20,000 case managers and case coordinators.
Contexo Media, which prior to the acquisition focused its offerings on health and human services professionals, plans to use DHI as entry into the healthcare case management market.
When trying to enter new markets, a smart strategy is always to acquire a prominent player in the process. Building on one company's success is certainly easier than establishing a market presence from scratch. Contexo Media certainly picked the right way to enter the case management market. Dorland has a strong history; one that Contexo Media will undoubtedly continue to build upon.
Overall, the Dorland properties are a nice complement to Contexo Media's current stable of content geared toward health and human services professionals. That stable includes information in a wide range of formats (from print books to online tools and blogs). While Dorland already publishes in these formats, look for Contexo Media to continue to build out Dorland's content and delivery methods even further.