AIRS, a recruitment training, technology and outsourcing provider, and business information provider ZoomInfo last week announced a partnership to deliver joint recruiter customers a solution to help them source candidates for employment opportunities.

Customers who already use AIRS SourcePoint recruiting platform will be able to seamlessly search and access ZoomInfo profiles of more than 40 million professionals and 4 million companies directly through SourcePoint. At the same time, ZoomInfo PowerSearch users will be able to access AIRS training, designed to improved their sourcing results.

The alliance will kick off with all SourcePoint customers receiving a temporary free trial of ZoomInfo Power Search. Joint SourcePoint and ZoomInfo customers can use the integrated system immediately for free.

This alliance makes perfect sense for both AIRS and ZoomInfo as they target the same customer base. Together, the two companies will be able to provide an even more powerful tool for their recruiter customers.

It also happens at a perfect time, when the war for talent is so strong, and there is increased pressure on (and opportunity for) recruiters to find the best candidates for their clients. Any tools that can help recruiters more quickly and effectively locate the top talent in the marketplace will most likely be welcomed by current and potential users.