Thomson Financial this week announced a strategic distribution relationship with Paladyne Systems, a provider of technology solutions to the hedge fund marketplace. As part of the deal, Thomson DataFeed (a real-time market and pricing data service) will be provided directly to Paladyne customers. Paladyne will distribute the content through its PALADYNE product suite, which is a fully-hosted front- to back- office solution. The product suite includes order management, real-time profits and losses and portfolio management, portfolio accounting, custom reporting, data warehousing and analytics, and reference data management.

According to both companies, the integration of Thomson's data with Paladyne's order management and portfolio management tools will provide customers with more comprehensive data for electronic trading, order management and real-time P&L and position tracking. The two companies have also teamed to create a new delivery model that allows Paladyne to offer direct real-time pricing to customers.

Both Thomson Financial and Paladyne are positioned to greatly benefit from this alliance. It will enable Thomson to reach even more customers with its valuable content while making Paladyne a more prominent service provider to its customer base. While current customers will immediately yield the benefits, the solution this partnership yields will likely attract new customers to both organizations.

Publishers of all sizes should really take note of this deal. It proves that you're never too big to form distribution deals. There are always opportunities to expand the breadth and depth of your offerings and, regardless of the size of your company, you should always be on the look-out for such alliances. They don't require a reinvention of the wheel, and have the potential to yield respectable additional revenues and an expanded customer base without much leg work.