2009 Nominees and Award Winners
The Deal LLC

New York, NY
The Deal's Pipeline content includes both buy-side and sell-side information with broad coverage of coveted middle market deals and private companies. The Deal Pipeline calls itself a platform not a product or service and that's really what it is. A clean and well designed page delivers quickly customized views of the deal economy. Controlled by either parametric search or through alerts crafted by the individual user, Pipeline delivers what's relevant just to you.

www.thedeal.com
MofE Profile
Kevin Worth, CEO
ICG Classification:
Applications Models: Evaluate - Reference & Intelligence
Business Model: Subscription
Content Model: Original Compilation - Primary Research, Manual; Aggregation - Indexed
Distribution Model: Direct Sales - Captive
Capterra Inc.

Arlington, VA
The business of Capterra is simple: it's an online marketplace that connects buyers and sellers of business software. What distinguishes Capterra is its scrupulous attention to detail to optimize the time-consuming task of product discovery and sourcing through top quality data, an outstanding user interface and an innovative approach to user reviews.

www.capterra.com
MofE Profile
Mike Ortner, CEO
ICG Classification:
Applications Models: Locate - Buying Guide
Business Model: Advertising & Sponsorships - Free Listings with Paid Enhancements
Content Model: Original Compilation - Primary Research, Manual
Distribution Model: Direct Sales - Captive
Bizo Inc.

San Francisco, CA
Bizo is a data-enhanced B2B ad network that targets advertising based entirely on bizographics: a person's company size, industry, gender, education level, location and more. Bizo's business is using data - massive amounts of anonymous data - to improve the quality and value of advertising impressions.

www.bizo.com
MofE Profile
Russell Glass, CEO
ICG Classification:
Applications Models: Buy/Sell - Opportunity Finder
Business Model: Advertising & Sponsorships - Advertising (tbd)
Content Model: Original Compilation - Primary Research, Harvested
Distribution Model: Direct Sales - Captive

OurParents.com

Reston, VA
OurParents.com provides a free "match.com"-like service for connecting families seeking elder care and care providers. Detailed reports of providers in their database are available for free and special search and screening tools are available to help care seekers find and compare providers that meet their needs. Unlike most available placement services in the elder care segment, there is no fee for care providers to be listed in the database.

www.ourparents.com
MofE Profile
John McKinley, CEO
ICG Classification:
Applications Models: Locate - Buying Guides
Business Model: Advertising & Sponsorships (tbd)
Content Model: Aggregation - Public Domain; Aggregation - Licensed; User-Generated - Closed Data Pools
Distribution Model: Direct Response - Web-Based

Panjiva Inc.

New York, NY
Panjiva has constructed an innovative and sophisticated data product designed to help companies discover, evaluate and monitor offshore vendors. Then they layer on third-party data to make the resulting product even more useful as a powerful tool for supply chain management.

www.panjiva.com
MofE Profile
Josh Green, CEO
ICG Classification:
Applications Models: Locate - Buying Guides
Business Model: Subscription - Subscription
Content Model: Aggregated - Public Domain
Distribution Model: Direct Sales - Captive

NetProspex Inc.

Waltham, MA
NetProspex offers an accurate and verified directory of over 7 million business contacts from about 600,000 US and Canadian companies. Credits can be earned for submitting new information or users can pay directly to download data.

www.netprospex.com
MofE Profile
Gary Halliwell, CEO
ICG Classification:
Applications Models: Buy/Sell - Networking
Business Model: Subscription - By-the-Slice / Subscription - Subscription
Content Model: User Generated - Closed Data Pools
Distribution Model: Direct Sales - Captive / Direct Response

GoodGuide

San Francisco, CA
GoodGuide has developed the world's largest database of information on the health, environmental, and social impacts of products used in the home and the companies that make them. Then they put this data together with an easy to use interface and a proprietary rating system.

www.goodguide.com
MofE Profile
Dara O'Rourke, CEO
ICG Classification:
Applications Models: Locate - Central Catalog / Evaluate - Performance Ratings
Business Model: Advertising & Sponsorships - Piece of the Action / Subscription - Subscription
Content Model: Original Compilation - Primary Research: Manual
Distribution Model: Direct Response - Direct Response

Unigo LLC

New York, NY
There is no shortage of both online and print college admissions guides, and with colleges willing to pay handsomely to attract qualified candidates, the competition in this space is fierce. Most of these guides are data]driven and offer parametric search, and most share another characteristic: they are deadly dull recitations of facts about schools. Enter Unigo, which has consciously positioned itself as a counterweight to this traditional model for college guides.

www.unigo.com
MofE Profile
Jordan Goldman, CEO
ICG Classification:
Applications Models: Locate - Buying Guide
Business Model: Advertising & Sponsorships - Advertising
Content Model: User-Generated - Community
Distribution Model: Direct Response - Web-Based

Boardroom Insiders, Inc.

San Francisco, CA
Boardroom Insiders represents an ambitious effort to use public source data to build deep and insightful profiles of C-level executives at major companies nationwide. In terms of the depth of its data and its hand-tooled creation, you might think of a "Hoover's for executives." In terms of its deep mining of the web for background information, you might think of ZoomInfo, but with researchers, not machines, building the profiles. In many respects, it reminds us of a database of journalist profiles called NewsBios, but targeted at C-level executives, a much larger and more lucrative market.

www.boardroominsiders.com
MofE Profile
Sharon Gillenwater, CEO
ICG Classification:
Applications Models: Evaluate - Reference & Intelligence
Business Model: Subscription - Subscription
Content Model: Orginal Compilation - Primary Research (Manual)
Distribution Model: Direct Sales -- Direct Sales (Captive)

Telnic, Limited

London, England
The concept behind the .tel domain is both audacious and sublime. The companys primary service, ".tel," is an Internet Top Level Domain (TLD) that is technically identical to other TLDs such as ".com" and ".net." It is there that the similarity ends. While other TLDs function to invisibly guide you to a destination website, the .tel domain is a destination unto itself using the DNS to store contact information as NAPTR, LOC and TXT records .

www.telnic.org
MofE Profile
Khashayar Mahdavi, CEO
ICG Classification:
Applications Models: Organize - Root Dataset
Business Model: Advertising & Sponsorship - Paid Participation
Content Model: Orginal Compilation - Advertiser-Supplied
Distribution Model: Third Party - Channel Sales


Please note that beginning in 2009, ICG has changed the Models of Excellence into a two-step process. Now, we will publicly announce MofE nominees up until approximately 60 days prior to the date of the Data Content conference that year. At that time, a maximum of eight MofE winners will be selected from among the pool of finalists. Once announced, listings on this page will be updated to clearly identify the 2009 winners.