InfoCommerce Group Inc.

Recent InfoCommerce Group Projects:

While all work performed by ICG for its clients is strictly confidential, this sampling of recent assignments illustrates the breadth of our capabilities and particular areas of expertise:

Business Strategy Assessment
Review the current business activities of an online industry journal; Assess competitive positioning and growth prospects; Assess current strategy versus macro information industry trends and evolving business practices in its served market; Develop and defend updated business strategy.

New Product Development
Brainstorm with management team to identify potential new product opportunity; Develop screening parameters to assess and rank new ideas; Conduct primary and secondary research on top ranked ideas; Develop full business plan and launch strategy for most promising new product opportunity.

Expansion Market Identification
Identity expansion market opportunities for a highly successful database product; Identify the characteristics of the product and its market that make it so successful; Systematically assessing other markets to identify those with similar characteristics and market need for a data product.

Due Diligence Reviews
Review all aspects of the data and information units of a leading business publisher for a major private equity firm, including market, growth prospects, costs, operational infrastructure and key personnel.

Traffic Syndication
Work with the producer of a major buying guide to identify non-competitive high-traffic Web sites with specific visitor profiles for syndication deals, including initial contacts and negotiation of agreement structure and terms.

Product Platform Migration
Determine how a multi-title directory company can migrate its print content to a common platform that is flexible and media neutral and meets the needs of varied end-user markets; Evaluate various operational issues and make recommendations; Devise a phased implementation plan.

Subscriber Acquisition
Develop an integrated direct mail, fax broadcast and email campaign to obtain new subscribers for a well-established industry buying guide; Develop copy platform, pricing strategy, identify and acquire lists, manage creative, and coordinate overall campaign execution, with subsequent analysis of results.

Subscriber and Customer Research
Conduct in-depth customer conversations with subscribers to a highly priced database to understand the applications, use patterns and levels of satisfaction with the product.

New Revenue Streams
Assess the feasibility of adding new revenue streams by carrying advertising for a 100% online information provider. Assess reactions of current paid users through primary research. Develop launch strategy and implementation plan including investment and organizational considerations.